1. Client Communication and Relationship Management:

– Foster and maintain consistent and effective communication with clients, ensuring a deep understanding of their needs and objectives.
– Collaborate closely with clients to develop comprehensive campaign briefs, aligning strategies with their specific requirements.
– Address client queries, concerns, and feedback promptly, building strong and lasting relationships.

2. Campaign Planning and Execution:

– Lead cross-functional teams in strategizing and planning campaigns, integrating inputs from various departments to create cohesive strategies.
– Coordinate and oversee the successful launch of diverse advertising campaigns, encompassing Above-The-Line (ATL), Below-The-Line (BTL), and Digital channels.
– Ensure campaigns are executed with precision, adhering to timelines, budgets, and client expectations.

3. Performance Monitoring and Optimization:

– Implement robust tracking and analytics systems to monitor campaign performance and Key Performance Indicators (KPIs).
– Analyze campaign results, identify areas for improvement, and proactively suggest optimization strategies to achieve and surpass set KPIs.
– Provide insightful reports to clients, showcasing campaign effectiveness and recommending actionable steps for continuous improvement.

4. Client Success and Goal Achievement:

– Collaborate with clients to define clear Key Performance Indicators (KPIs) and objectives, ensuring campaigns align with their overarching goals.
– Work diligently to support clients in achieving their objectives within specified timelines, delivering exceptional results.

5. Guideline Adherence and Team Collaboration:

– Provide precise and detailed instructions to the in-house team, ensuring they work in alignment with the client’s brand guidelines and campaign requirements.
– Foster a collaborative work environment, encouraging cross-functional teamwork, and leveraging diverse expertise to deliver outstanding client service.