Manager, Strategy and Planning
As the Manager, Sales Strategy and Planning at Daraz Bangladesh within the Daraz Marketing Solutions Team, my key responsibilities include:
Strategic Planning:
– Develop comprehensive and data-driven strategies for brands utilizing the Daraz Marketing Solutions platform.
– Create tailored marketing solutions that align with the business goals and objectives of client brands.
Segmentation:
– Implement segmentation strategies to target specific audience demographics and behaviors, ensuring that brands reach their intended customer base efficiently.
– Collaborate with brands to understand their target market and customize marketing solutions accordingly.
Advertising Agency Partnerships:
– Foster and maintain relationships with advertising agencies in Bangladesh.
– Actively promote Daraz Marketing Solutions to advertising agencies, showcasing the unique opportunities and benefits of the platform.
– Collaborate with agencies to integrate their clients’ campaigns seamlessly into the Daraz ecosystem.
Performance Analysis:
– Regularly analyze the performance of marketing campaigns on the Daraz platform.
– Use performance data to refine and optimize future strategies for brands.
Market Research:
– Stay abreast of industry trends and competitive landscapes to inform strategic decision-making.
– Conduct market research to identify new opportunities and areas for growth within the e-commerce advertising space in Bangladesh.
Training and Education:
– Provide training and educational resources to brands and advertising agencies on the features and capabilities of Daraz Marketing Solutions.
– Help clients understand the value proposition and potential impact of utilizing various advertising solutions available on the platform.